The next time you "run to the hills" to get to the next Iron Maiden concert, you might want to pick up a Trooper 6 pack.

Why?

Because Iron Maiden is the latest band to release their very own brand of beer.

Iron Maiden's new Trooper Ale is a premium British beer created by ale enthusiast and Maiden Frontman Bruce Dickinson along with his Maiden bandmates.

Handcrafted at Robinsons Brewery in the UK, Trooper beer is a deep golden ale with a subtle hint of lemon.

Bruce played a major role in developing the beer with ongoing visits to Robinson's brewery.

Bruce is also a lifelong fan of traditional English ale (duh) and thought he died and gone to heaven when the were asked to create their very own beer.

Hmmm...sounds like it could be a tour sponsorship in the making.